The Project Team

Dealing with commerce companies that strive to become data-driven every day, minubo and Project A both recognized the urgent need to establish a standard for commerce reporting. They joined forces to launch this initiative and acquired further qualified industry partners to turn the vision into reality.

Join the Team!

The Initiators

minubo – the Commerce Intelligence Company

minubo is the Commerce Intelligence Company for omni-channel brands and retailers – solving the top 3 challenges that commerce companies face in becoming data-driven in an omni-channel environment: strategy, people and technology.

Fed by a full omni-channel data base, minubo’s Analytics & Insights App enables both strategic and operational roles to make better, data-driven decisions – every day. Alongside that, minubo’s professional services team helps building the needed infrastructure and processes for a fast-growing omni-channel business.

Founded in Hamburg in 2013, and having relocated their headquarters to Boston, MA, in spring 2015, minubo is backed by experienced industry investors like digital commerce pioneer Stephan Schambach.

Project A – the Operational VC

Project A is an operational VC that provides its ventures with capital, an extensive network and exclusive access to a wide range of operational expertise.

The Berlin-based investor makes use of the €260m in assets under its management to back early-stage companies in the digital technology space. With its unique organizational structure featuring 100 operational experts, Project A offers its portfolio companies hands-on support in the areas of IT, Marketing & Brand Building, Business Intelligence, Sales and Recruiting. The portfolio includes companies such as Catawiki, WorldRemit, Tictail, Contorion, nu3, and ZenMate.

More about Project A on and on our blog

Become Part of the Initiative!

We already are a bunch of commerce reporting geeks, but we can never have enough expertise on board! Join the initiative and become a project partner or supporter to build the standard with us!

Become a Partner

Project Partners & Supporters

Bundesverband E-commerce und Versandhandel Deutschland

The 360° eCommerce network – supporting online and stationary merchants in professionalizing.

FH Wedel – eCommerce Studiengang

FH Wedel – eCommerce Studies
Germany’s First Consecutive Study Programme in eCommerce – a Cooperation with the Otto Group

The Shop Technology for Fast-Growing Online Companies

The News & Content Platform for Online Retail Businesses

The Specialist for Enterprise eCommerce Platforms

Digital Analytics Association e.V.
Focused on building digital competencies – especially in digital analytics and data science

Mindlab Solutions
Web Analyses Pioneer & Digital Analytics Implementation Specialist

The Technology Leader in Intelligent Onsite Marketing

The API-First Commerce Platform for Enterprise Businesses

Customer Journey Analytics With Data-Driven Attribution Modeling

Karsten Wesch Consulting
Digital Strategy Consultant and Digital Analytics Evangelist on

Business Intelligence Consultancy for Online Businesses

Seller Math
The Data-Driven Marketplace Optimization Solution for Online Retailers