Our Vision

By bundling commerce reporting best practices into one comprehensive model, we want to provide commerce companies with a shortcut to a data-driven decision culture – and enable easier industry benchmarking.

Our Mission

We build a team of qualified industry experts and, in online discussions and on-site workshops, create a holistic system of commerce metrics and attributes as well as KPI sets and report templates for various company types and roles.

About the Initiative

The Problem

Today, very few commerce companies work in a data-driven way. Actually, 9 out of 10 organizations don‘t even have a clearly defined system of metrics and attributes to use for reporting and analytics purposes – and there is no public standard that they could adopt. This not only prevents companies from maximizing efficiency and performance by making better, data-driven decisions, but also, it turns industry benchmarking into a huge challenge.

The Solution

We want to fill this gap and, together with experienced partners, develop a Commerce Reporting Standard that covers eCommerce, brick-and-mortar and, above all, omni-channel business models. Every commerce company will be able to access this standard and benefit from the shared best practices – independent of which technology is used for the implementation of a specific reporting and analytics solution.

The Project

To work out the Commerce Reporting Standard, we are searching for qualified industry partners who will be actively involved in the discussion and regularly meet in workshops to drive the project forward. Also, we are in search of project supporters who help with promoting the initiative and we call on everyone who is interested in taking part in the online discussions!

Join the online discussions and help us build the reporting standard!

About the Initiators

Dealing with commerce companies that strive to become data-driven every day, minubo and Project A both recognized the urgent need to establish a standard for commerce reporting and joined forces to launch this initiative.

minubo

minubo is the Commerce Intelligence Company for omni-channel brands and retailers. // minubo.com

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Project A

Project A is the Operational VC for early-stage companies from the digital technology space. // project-a.com

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Become Part of the Initiative!

We already are a bunch of commerce reporting geeks, but we can never have enough expertise on board! Join the initiative and become a project partner or supporter to build the standard with us!

Become a Partner